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A review by zeh
Understanding Media by Marshall McLuhan
4.0
Hard to read, yet visionary and enlightening.
Gosh, how do I even begin talking about this one. It took me almost 4 years to finish it; I had to take breaks from our from time to time. It's one of those books that seem to be written for a different kind of focus, and so densely packed with information and connections that you start feeling overwhelmed in no time.
He has a way to just dump information. In the same sentence he links Einstein's Theory of Relativity to MAD Magazine ("relative" understanding opened the door to cartoons and MAD's cynicism); in another wheels and Krazy Kat (wheels extend men's reach; bricks extend Krazy Kat's).
Still, he has a way to see and explain patterns others have ignored; it's no surprise many of the lessons from this book are still repeated to this day, and many future predictions turned out to be accurate (if painfully described).
Reads like the extensive ramblings of a madman that was correct more often than not.
Gosh, how do I even begin talking about this one. It took me almost 4 years to finish it; I had to take breaks from our from time to time. It's one of those books that seem to be written for a different kind of focus, and so densely packed with information and connections that you start feeling overwhelmed in no time.
He has a way to just dump information. In the same sentence he links Einstein's Theory of Relativity to MAD Magazine ("relative" understanding opened the door to cartoons and MAD's cynicism); in another wheels and Krazy Kat (wheels extend men's reach; bricks extend Krazy Kat's).
Still, he has a way to see and explain patterns others have ignored; it's no surprise many of the lessons from this book are still repeated to this day, and many future predictions turned out to be accurate (if painfully described).
Reads like the extensive ramblings of a madman that was correct more often than not.