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3.0

I found this book oddly annoying. It’s quite small and I think I was hoping for something neater and more meditative. I found it conceptually quite cluttered, more in tune with a business audience than artists. A lot of it speaks to product design, I guess I was hoping for something about thinking, or art, or creativity. Hope leads to disappointment, I suppose. I’d love to see Maeda come back to this book and rewrite it, to see what he thinks now.