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A review by ptaradactyl
How We Decide by Jonah Lehrer
5.0
Really interesting book-It was a combo of neuroscience and behavior and philosophy.
I've always had some dissonance around the idea of people being rational in decisions, which is part of what makes me enjoy the current trend of books in behavioral economics. Lehrer dives deeper and talks about the activity in our brains that's going on while we make those decisions.
I do have to say it was a touch macho. The examples were all planes and football and (gag) the world series of poker. They were very effective illustrations, but would have enjoyed something a bit more universal than pro sports and one quick side note about an operatic soprano. I would have been missing the forest for the trees if that ruined the book, though.
I've always had some dissonance around the idea of people being rational in decisions, which is part of what makes me enjoy the current trend of books in behavioral economics. Lehrer dives deeper and talks about the activity in our brains that's going on while we make those decisions.
I do have to say it was a touch macho. The examples were all planes and football and (gag) the world series of poker. They were very effective illustrations, but would have enjoyed something a bit more universal than pro sports and one quick side note about an operatic soprano. I would have been missing the forest for the trees if that ruined the book, though.