5.0

Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson is a free NetGalley ebook that I read in late November.

Thompson nimbly and creatively darts through pop culture topics, headscratchers, whodathunks, and the puzzlements that surround us everyday and capture our attention so easily; whether through design simplicity, repetition, largesse, or giving off an agreeable wavelength.