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superwritermom 's review for:
Hit Makers: The Science of Popularity in an Age of Distraction
by Derek Thompson
If you're looking for a formula to popularity, you're not going to find it here. Of course, that's because there is no formula for creating massively popular content.
Despite an add-on chapter about how the Internet provides a way for creators to bypass the gatekeepers of old, I left pretty much depressed.
I originally read this because I have a character whose video is going to go viral. I didn't expect to see some of the ramifications of being an author myself. Basically, yes, discoverability is a huge problem and, yes, a very small amount of creators (musical artists, actors, authors, etc) share the vast majority of profits.
Despite an add-on chapter about how the Internet provides a way for creators to bypass the gatekeepers of old, I left pretty much depressed.
I originally read this because I have a character whose video is going to go viral. I didn't expect to see some of the ramifications of being an author myself. Basically, yes, discoverability is a huge problem and, yes, a very small amount of creators (musical artists, actors, authors, etc) share the vast majority of profits.