A review by tructran
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home by Dan Ariely

4.0

This is the first non fiction book I read that includes lots of personal stories and I love it. The author's severe injuries have given him insight to lots of his research. As a psychology student, I'm very intrigued with the author's ingenious methods to test his hypothesis. I'll definitely read his research paper in detail. Some ideas of the the book I've heard before from the author's speech, like the importance of meaning at work and the IKEA effect. Some are totally new to me, like self herding. I thoroughly enjoyed reading about human's irrational side.