A review by abookolive
Barrel-Aged Stout and Selling Out by Josh Noel

4.0

Macrobreweries dominated the beer market for decades, but when craft beer began growing in popularity, the big boys started to see them as a threat. This is the story of how beer giant Anheuser-Busch acquired Chicago's Goose Island, producer of a beloved and lauded barrel-aged stout. The purchase ended up being a watershed moment, marking a turning point in the beer industry when big beer started to see microbreweries as potential competitors and decided to gobble them up before they became a toothier opponent.

Josh Noel, a reporter for the Chicago Tribune, does a fantastic job outlining this situation and all the different ways it was significant to the modern beer market.

I discussed this book with a fellow beer enthusiast over on Booktube!