A review by readwithev
Cultish: The Language of Fanaticism by Amanda Montell

informative reflective medium-paced

4.25

My only (very minor) complaint is that I wish there were more first hand accounts/interview snippets. I appreciated the informative, introspective, and curious approach while maintaining and understanding and empathic tone. The book is informative without sounding repetitive or preachy. I also liked that Montell researches “cult-like” language in non-violent spaces like MLMs and fitness clubs. They explain how ”cultish” language can build strong community and emotional connection in a digestible way. (Honestly I’m glad I wasn’t the only one who thought SoulCycle has a weird ring to it). 

⚠️Trigger warning ⚠️ Montell does discuss violent dangerous cults that participate(ed) in emotional, physical and/or psychological abuse.

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