2.0

Disappointing, upon re-reading seven years later. In hindsight, "Work Rules" is a microcosm of the hubris of Big Tech companies. Silicon Valley's accidental re-invention of trains—but worse—has become a meme over the last decade. Similarly, Bock rediscovers old knowledge about human behavior and how to treat people well,* and remarks upon how much happier and more 'productive' people can be under these new rules.

Bock's rebranding of "Human Resources" to "People Operations" is another demonstration of the inconsequential aesthetic innovations Big Tech performs to persuade employees (and the public) that what they're doing is revolutionary, and that Google et al. are proud of breaking the rules.