A review by bootman
Don't Think of an Elephant! Know Your Values and Frame the Debate: The Essential Guide for Progressives by George Lakoff


Goerge Lakoff is phenomenal, and I wish more people read his work. I loved his other book Moral Politics and was about to reread it but then remember I haven’t read his other books. I wouldn’t say this book is better, but it’s just as good. For those who don’t know, Lakoff is a cognitive scientist who studies how we think about values, morals and politics. This book focuses on how we frame issues and try to sway others. Basically, he explains why the right is amazing at this and the left sucks at it.

If the left hopes to consistently win elections, we need to learn how to frame things and talk to people. So, for the love of all that is holy, read this damn book.