A review by antony_monir
No LOGO: No Space, No Choice, No Jobs by Naomi Klein

3.0

No Logo is a poignant and seminal work on the effects of globalization as well as branding. It is divided into four sections, each dealing with an aspect of the consequences that arise from globalization. The reason I am rating this book lower than a book of this calibre should get is because of the fourth section. While the first three sections are excellent, each dealing with how multinational corporations have been slowly robbing us of our spaces, our choices, and our jobs, the last section focuses on activism. I do not consider myself to be against activism of the kind described in this book. However, I also see it as a futile gesture. Since this book “exposed” Nike and other companies almost 25 years ago, they have continued to thrive and their image has not been affected as much as it should have. To me, dedicating an entire section of the book (that also takes up more than a third of it) to activism seems silly. Other than this section being particularly boring and outdated, it also gives the impression that such activism works. Most likely, it does not. Change occurs when people get together and enact it, not when a small group decides to stick it to the man. I would still recommend this book as required reading for anyone interested in the effects of globalization on people (especially those of the working class). Just save yourself the pain and skip the last section of the book. Final rating: 3/5.