A review by ariol
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway

2.0

You might think that a book with the words "THE HIDDEN DNA" would involve a deep-dive into the heart and soul of the listed companies, but you'd be wrong; instead, it's a light perusal. There's hidden here if you've been paying at least a little bit of attention to these four companies. Apple is a luxury brand. Facebook is about sharing. Google knows a LOT about you. Amazon sells you stuff.