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A review by bookishjaja
7L: The Seven Levels of Communication: Go from Relationships to Referrals by Michael J. Maher
4.0
Quick and informative read. This book was lent to me by a mortgage lender whom I'm looking forward to working with as I take my real estate business to the next level. I'm meeting with him again later this week, and I'm excited about this book being the catalyst for our meeting.
I give 4 stars rather than 5 because of the way the book is written. I would absolutely place this book in the self help/business genre, and for this genre, I expect and like my books to be written from an informative and straight-to-the-point standpoint. 7L is written as a fiction story. I was able to get over it, but I would have much preferred the information to be the heart of the book and the use of narrative to be limited to testimonials or examples of success.
But other than the story format, I loved the topic and the information I was given. I really hate cold-calling and other telemarketer and door-to-door salesman tactics to help me earn business. I would much rather grow my real estate business and success through relationships and referrals. 7L has shown me some great tools and systems that I can use to grow my business exactly as I want to. Much of the information was reiterated from things I'm already familiar with through the coaching and training I've received with my brokerage, but the old info - and a lot of new ideas - has been presented in a way that has clicked better in my brain.
The footnotes throughout the book reference websites that are part Michael Maher's strategies, and I'm eager to check them out and start using these methods to launch me to new levels of success. I might even need to buy my own copy so I can always have a reference on hand. I'd recommend this book to anyone in commission-based or sales careers who want to stand out to clients by being helpful, likable, and trustworthy.
I give 4 stars rather than 5 because of the way the book is written. I would absolutely place this book in the self help/business genre, and for this genre, I expect and like my books to be written from an informative and straight-to-the-point standpoint. 7L is written as a fiction story. I was able to get over it, but I would have much preferred the information to be the heart of the book and the use of narrative to be limited to testimonials or examples of success.
But other than the story format, I loved the topic and the information I was given. I really hate cold-calling and other telemarketer and door-to-door salesman tactics to help me earn business. I would much rather grow my real estate business and success through relationships and referrals. 7L has shown me some great tools and systems that I can use to grow my business exactly as I want to. Much of the information was reiterated from things I'm already familiar with through the coaching and training I've received with my brokerage, but the old info - and a lot of new ideas - has been presented in a way that has clicked better in my brain.
The footnotes throughout the book reference websites that are part Michael Maher's strategies, and I'm eager to check them out and start using these methods to launch me to new levels of success. I might even need to buy my own copy so I can always have a reference on hand. I'd recommend this book to anyone in commission-based or sales careers who want to stand out to clients by being helpful, likable, and trustworthy.