A review by rbogue
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

In This is Marketing: You Can’t Be Seen Until You Learn to See, Seth Godin builds on his other writing and tries to explain marketing today. When it comes to marketing, he is about as popular as it gets. His writing spans decades, and he’s worked with some of the other leading marketing authors, including Jay Levinson in an early version of Guerrilla Marketing. In Tribes, he calls out his strategy for creating a following. In This is Marketing, he widens the field to explain why he believes tribes are necessary and how they fit into marketing objectives.

Read more