A review by keerthiabinesh
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway

2.0

I felt the author was an egocentric idiot trying to be critical about the big four as much as possible while portraying himself as an ingenious human. The chapter about google where he mentions more about his own social responsibilities and the detailed account regarding the New York times and I didn't see anything much about Google there. His writing style was so poor and disorganized and he frequently digresses from the topic at hand. I also wonder how he came with the list of horseman and there was no reasoning behind any of this.

I did feel the chapters The T Algorithm (although not a complete list but made some sense compared to other chapters) and The Four and You where he talks about building personal profiles were somewhat useful.

I felt so weird reading this book as it came up in Amazon's recommendation (which the author critiqued not in a good way).

A very naive book.