A review by skylarkochava
Contagious: Why Things Catch on by Jonah Berger

5.0

An excellent book. It was a pleasure to read, as well as being very informative. It's user-friendly, right down to the chart at the end of the book. I can't think of anything I didn't like about it! I feel very prepared to market a product, and I can now see how products haven't marketed themselves as well as they could have.