A review by quicksilvermoon
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success by Gary Vaynerchuk

3.0

A few moons ago, my sister-from-another-mister Tarin gave me a much-needed reality check about a couple of ventures we were working on. My Humba from another Amma used this opportunity to make a profit and handed me this book. I really wish I had read this back in 2016, where I was stuck in a toxic environment being gaslighted into believing that the soft skills Gary Vee promotes in his formula were a handicap. The validation would have helped my self esteem.
Did I learn a lot of new things from this book? Not really, although he frames things I already know in a helpful work context. His writing is kind of brassy and self congratulatory in the way some lesser TED Talks are, but overall, it was a good refresher. Who would I recommend this to? Fresh interns, management newbies, and a few crusty old Boomers who need to learn that working smart > working hard