A review by richardiporter
Post Corona: From Crisis to Opportunity by Scott Galloway

4.0

Who can possibly understand what's happening now, and what will come next?

A good bet is to seek an opinion from an entrepreneur, business analyst, business strategy professor at a leading business school with several books under his belt, major company board seats in his history and a practice of thinking in public on a newsletter, multiple podcasts and on television. At the risk of inflating Scott's already prodigious ego (or at least the performative aspect of it he uses to protect what is likely really behind the shield of self aware braggadocio) it is worthwhile to acknowledge his experience and the unique value it lends his analyses.

If you listen to his podcasts, read his newsletter or have read his previous books, there is very little that will surprise you here as new content. What this book does deliver is additional thought and organization to Scott's key theories and lines of thinking:
-COVID-19 is accelerating a decade of change in months
-The Big and especially big tech and especially The Four are the biggest winners
-They innovate and leverage strategic strengths but mostly they are big monopolies
-They will seek entry into medicine, pharma, government and education because these are the only sectors big enough to justify their stock prices
-There will and must be massive disruption in our economy overall and especially these sectors
-The wealthy and the stockholder class continue to become more wealthy and powerful
-The poor, the vulnerable and the oppressed continue to be oppressed
-We continue to sacrifice the future of our children for convenience of the wealthy and powerful now
-We need massive governmental overhaul and intervention to change the dynamics of capitalism on the way up and socialism on the way down for companies and the wealthy
-We need a Corona Corps and a new Marshall Plan to remake our country and commonwealth

If you listen to the audible version like I did, and are used to listening to Scotts Pods on his own and with Kara Swisher this will be very familiar in both form and content, with the exception of cleaner language, more polished editing and deliver and less riffing and bouncing of guests and co host's energy. I would have liked a PDF to show the charts in addition to Scott's description of what the charts depict (like other audible books have.)

Four stars means I liked it a lot, will likely read it again and strongly recommend it to any others with interest in the topics covered.