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A review by wombatnation
Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein
4.0
Nudge describes a design approach called choice architecture, which focuses on, among other things, how a designer of a system can offer and organize choices such that users tend to make the best choices for themselves. They consider a 401K program that offers the most conservative option as the default to be an example of bad choice architecture, since it will usually be the best choice for only a small percentage of the people (and possibly only retirees), if anyone.
The authors also proselytize quite a bit for libertarian paternalism as a philosophy for allowing freedom of choice, while not leaving people to fend for themselves amongst the wolves (or billionaire libertarians secretly funding lawsuits).
Although not a long book, the last few chapters dragged on a bit with a few examples that I found obvious, and a few I found misguided. I'm not so sure an expanded edition was needed.
Despite these complaints, I did enjoy the book quite a bit, and it made me think carefully about how the infrastructure choices I make when designing software ultimately impacts how an end user engages with the overall application.
The authors also proselytize quite a bit for libertarian paternalism as a philosophy for allowing freedom of choice, while not leaving people to fend for themselves amongst the wolves (or billionaire libertarians secretly funding lawsuits).
Although not a long book, the last few chapters dragged on a bit with a few examples that I found obvious, and a few I found misguided. I'm not so sure an expanded edition was needed.
Despite these complaints, I did enjoy the book quite a bit, and it made me think carefully about how the infrastructure choices I make when designing software ultimately impacts how an end user engages with the overall application.