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A review by devon_marie
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman
5.0
I am horrifically bad at finishing non-fiction books. Like, I fail to finish them at a near gravity-level consistency. I always get sucked in, get halfway through, and feel like the rest of the book drags so terribly I give up.
Not for this book.
This book is engagingly written, filled with useful knowledge, very little padding - the book gets to its fascinating, informative point succinctly. I felt like every page taught me something crazy yet true and practical. A wondrous insight into the human mind and its biases. A MUST MUST MUST read for anyone interested in psychology, psychiatry, emotion, the human brain, marketing... Pretty much anything that involves how people think.
Not for this book.
This book is engagingly written, filled with useful knowledge, very little padding - the book gets to its fascinating, informative point succinctly. I felt like every page taught me something crazy yet true and practical. A wondrous insight into the human mind and its biases. A MUST MUST MUST read for anyone interested in psychology, psychiatry, emotion, the human brain, marketing... Pretty much anything that involves how people think.