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elonna 's review for:
Seth Godin is a marketing genius and he definitely has his nuggets of brilliance sprinkled throughout these pages. However, the book as a whole is horribly disjointed. It reads as if he took an assortment of blog posts and pieced the slightly-related ones together in each chapter. There’s no continuity, no consistency, no complete explanation of any one concept. Therefore, the book was painful to read.
If this were promoted as a compendium of blog posts, it’d be fine. We’d know to expect this sort of hodgepodge. But please, don’t call it a book.
If this were promoted as a compendium of blog posts, it’d be fine. We’d know to expect this sort of hodgepodge. But please, don’t call it a book.