A review by phoenix2
The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand by Kate McAndrew, Jane McCarthy

informative

3.0

Big Thanks to Netgalley and the publisher for the advanced copy!!

''The Goddess Guide to Branding: Your Blueprint for Building an Abundant & Authentic Feminine Brand'' is a book about branding your business using the Greek-roman goddesses archetypes.

The book provides the reader with many interviews and examples of real-life businesses that fit those types that are thoroughly explained.

Also, there were a lot of tests to do on your own and the colors and fonts of the text were spot on, with bright photos of the brands to boot.

I do have to say that the whole goddess concept got tiring after a while, but the author did a great job using a language that was easy to understand even if you had no business administration studies.