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dokudanjou 's review for:
Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires, 2nd, Revised Edition
by Seymour Sudman, Norman M. Bradburn, Brian Wansink
Good for anyone working with surveys, questionnaires or interviews, whether personal or internet based. Probably more helpful for people working with large population sizes and/or lengthy questionnaires, but definitely a good reference for anyone using these methodologies.