A review by haaris
My Life in Advertising by Claude C. Hopkins

5.0

It's a short book that takes more time to read than you'd bargain for when you begin. Claude Hopkins lays out the very essence of his intuitive and rigorous way of making advertisements. You get words of wisdom that though in their entirety seem antiquated do hold nuggets that are profound. While reading, don't forget that the book was written at the beginning of the 20th century. Knowing this lets you place more respect in what Hopkins states and lets you distill the stuff that all businesses need to know. Not to mention individuals.