A review by amber_lea84
Mindf*ck: Cambridge Analytica and the Plot to Break America by Christopher Wylie

5.0

This book ties it all together. We know there’s a connection between Trump, Steve Bannon, Robert mercer, Cambridge analytica, Facebook, Russia, Brexit and all the chaos of the last five years, but it’s so hard to understand how all the pieces actually fit together and Christopher Wylie has the answers because he was involved in all of it. And it’s basically exactly what you suspect.

If you’re trying to understand how we got where we are politically, and perhaps how we might save ourselves, I’d say this might be the most important book you could read. It explains everything that other books couldn’t.

I will note this definitely isn’t a perfect book. I think Wylie is a little condescending at times, and I definitely question his honesty around his willingness to overlook the ethics of what he was doing. (Like bruh, you really never stopped to think about it? Are you sure? Because you really seem to have some well developed opinions on this stuff. You definitely don’t SEEM like someone who wouldn’t think about it or ask questions.) He also likes to stop and lecture the reader on things that aren’t super related and he uses metaphors that don’t quite work. But honestly, I don’t think that should stop anyone from reading it because the insights you’ll find here are really important.

This is one of those books I think everyone should read. Especially anyone who uses social media, which is everyone.