4.0

An excellent book to get an introduction into what Big Data is, and how it has grown and will continue to grow as data becomes bigger and bigger. The author uses personal experience and fascinating case studies to portray the impacts of Big Data with relation to sports, economics (or lack there of), and the social sciences.

My only criticism is only that the author seems to be a bit taken with himself and his place in the Big Data world. He is very proud of himself and this is a bit vexatious as a reader, however it is not so bad as to take away from how enjoyable and compelling the text can be.

I strongly recommend Everybody Lies to anybody with even a passing interest in Big Data. It is a quick, fun read and you will definitely learn something.