A review by julia98239
Boss Life: Surviving My Own Small Business by Paul Downs

3.0

An interesting insight into what goes into small business owners' day to day lives. He provides a surprisingly honest and humble insight into his numbers (salaries, profits, losses, etc.), which takes a lot of courage to share with the world. However, as the book went on, he failed to fully engage me, to make me feel fully immersed and sympathetic towards a lot of the day to day stresses that he dealt with. However, I liked seeing the character development that came about when he underwent training.
I liked seeing his sales techniques change, and his profit margin increase as a result of that. For instance, one of the instructors taught him that all customers have a common factor: pain. Their job, as a salesman, is to identify that pain and to make it go away. The pain may differ depending on who you are dealing with (big bosses, mid-level bosses, etc.) but the bottom line is the same. The instructor also taught them that they shouldn't be giving away all of their valuable information at once. Give the customer just enough information to make them care, and then demand that they must pay soon, instead of giving them all of their information, proposal and plans and all, and shopping around the market for a lower price.
Also, this book gave a touching insight into what it's like juggling a child with autism, and a job. It was also a refreshing departure from the way that most Ivy League graduates go about dealing with business. I just wish that I knew a little more about microeconomics to make this book that much more solid.
Overall, a nicely written novel.