5.0

The book captures the fascinating story of Instagram, it's founders, and their constant battle to put community first.

The author does a great job in capturing the considerations behind Instagram and Facebook's decisions and the constant tussle between Facebook's grow at all costs v. Instagram's focus on being a force for good in the world. Anecdotes littered throughout the book beautifully capture the competitive undertones between Systrom and Zuckerberg. Be warned, you may walk away with a deep appreciation for Instagram and deep hatred for Facebook.