A review by jeffs
Traction: How Any Startup Can Achieve Explosive Customer Growth by Justin Mares, Gabriele Weinberg

4.0

The first third of Traction outlines a general framework for experimenting with different traction channels. Most useful advice for an early-stage startup is (1) spend just as much time on achieving traction as on product development and (2) to focus on a single channel, both easier said than done. Rest of book provides a quick primer on 19 different channels to consider, and this portion reads better as a reference guide than a book. I’d want to pick up this book whenever considering a new traction channel to read the relevant section.