A review by sksrenninger
Because Internet: Understanding the New Rules of Language by Gretchen McCulloch

4.0

I really enjoyed some aspects of this book, but the section on emoji really dragged for me, and the meme section never really recovered. The idea that older generations do have methods of informal writing, and that they just don’t line up with newer, online styles, was thought-provoking, and I loved the discussion of typography as tone. Agree with Erin that it was more academic than I expected, but I think with different expectations that shouldn’t stop you from plowing in.