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singerm22 's review for:
Hit Makers: The Science of Popularity in an Age of Distraction
by Derek Thompson
Started off strong, but became overly reliant on anecdotes and unfocused as the book went on. Abundantly clear that this is a smart as fuck, polished writer. My one big takeaway is MAYA: most advanced yet acceptable as a general rule of popularity that captures the conflicting forces of neophilia and neophobia.