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A review by ronanmcd
Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis
informative
medium-paced
2.5
Unconvincing.
For a book called company of one, most of the examples seem to be of companies of more than one. Plus, most are extremely online businesses. That's fine in itself, but it means most cases here are; build the concept, get subscribers, watch the money roll in.
The first section offers little you couldn't work out yourself but maybe it's helpful to see sunshine else state it clearly. For example, small businesses are resilient as they can pivot quickly from poor markets without having to change a whole workforce.
He differentiates between contractors, freelancers and companies of one but with little clarity. It seems that companies of one are to the writers mind those that have a digital product, and employees. His examples, bear in mind the book title is company of one, include Southwest Airlines, Virgin, Groupon, Apple and loads of others. There are micro companies, but they are not in the majority even it comes to examples.
That said, it's refreshing to read a book which is positive about keeping businesses at a (small) manageable size and setting targets other than constant growth. Read it for that reason if you want.
For a book called company of one, most of the examples seem to be of companies of more than one. Plus, most are extremely online businesses. That's fine in itself, but it means most cases here are; build the concept, get subscribers, watch the money roll in.
The first section offers little you couldn't work out yourself but maybe it's helpful to see sunshine else state it clearly. For example, small businesses are resilient as they can pivot quickly from poor markets without having to change a whole workforce.
He differentiates between contractors, freelancers and companies of one but with little clarity. It seems that companies of one are to the writers mind those that have a digital product, and employees. His examples, bear in mind the book title is company of one, include Southwest Airlines, Virgin, Groupon, Apple and loads of others. There are micro companies, but they are not in the majority even it comes to examples.
That said, it's refreshing to read a book which is positive about keeping businesses at a (small) manageable size and setting targets other than constant growth. Read it for that reason if you want.