A review by sebarose
Good to Great: Why Some Companies Make the Leap...and Others Don't by Jim Collins

1.0

How do great companies like Circuit City and Fannie Mae become and stay great while companies like GE and At&t just slog along? Circuit City and Fannie Mae are awesome and fantastic and are sure to be companies we look to far into the future for their management and business wisdom. Oh wait.
Hindsight aside, I couldn't finish the book because level five leadership skills (level one to four are not defined - save that level one vodka is required to read the book) in the three circles of success functioning on the flywheel and not the doom loop hut hutting to the hedgehog principle of the engineered DNA of success are innate gene-based, scientifically researched, learned behaviors!
In other words, the entire thing is hogwash coded into meaningless catch phrases and sold as deep thoughts. The book talked me into buying some Circuit City stock, though.