A review by milkfran
Doppelganger: A Trip into the Mirror World by Naomi Klein

dark informative medium-paced

5.0

This was a book I couldn’t read without a pen in my hand to frantically underline every other word. I will be recommending this to everyone else I know who is also feeling similarly adrift in the bleak Mirror World of our times. 

A bit of context: I was (and am, recent political forays aside) a huge fan of Radiohead and picked up a second-hand copy of No Logo as a teenager to try and seem cool after reading an interview with Thom Yorke around the time they were recording Kid A saying he was reading it on their tour bus. It left me depressed for weeks but also quietly radicalised me to the extent that in the guff of my UCAS personal statement I wrote about how much Naomi Klein and George Orwell between them had made me pick a politics & history degree. I’m not sure how useful 5 years and £81k of debt to do the aforementioned degree was but reading Naomi Klein is never a waste. 

I was slightly apprehensive when I initially picked Doppelgänger up because I’ll admit to not being that interested in Naomi Wolf’s wild ramblings but although Good!Naomi does discuss Bad!Naomi in detail 

(“if the Naomi be Klein
you’re doing just fine
If the Naomi be Wolf
Oh, buddy. Ooooof.” 
@MarkPopham, via Twitter) 

Wolf’s descent through the looking glass is more of a narrative scaffold to hang Klein’s depressingly prescient thoughts on our current predicament/ the culture wars/ the disinformation pandemic/ late stage capitalism’s final dying wheeze/- whatever you want to call it- on. 

On p.322, she sums it up in her own words, describing the book as being about “The self as a perfect brand, the self as digital avatar, the self as data mine, the self as idealized body, the self as racist and anti-Semitic projection, the child as mirror of the self, the self as eternal victim.” 

I winced a little when the first mention of the pandemic came up (there seems to have been a collective forgetting about it all for many of us?) but reading her analysis of all the madness was a cathartic debrief about it all that I didn’t know I needed. 
As well as this, the bits criticising Israel from a Jewish perspective were even more powerful in light of the fact they were written before the repercussions for the October 7th attacks and indiscriminate slaughter of Palestinians. 
 
The only weak spot of the book for me was Chapter 10, ‘the anti-vax prequel’. Obviously the online discourse about autism and Autism Moms is fertile ground to harvest for a book about disinformation, and reading Naomi’s honest unfiltered thoughts on her son’s diagnosis felt raw and honest, some of it made me a little uncomfortable. It also felt the least fleshed out of all the chapters, perhaps because it was the most personal of them all and understandably difficult for the author to step back and gain some objectivity and distance. 
However, in the extremely unlikely event that Naomi Klein is reading this though, can I kindly say that the call is coming from inside the house and your son’s autism did not come from nowhere… certainly not from the parent who is a high-flying academic and self described ‘seeker of justice’… who discussed the eating disorder she had as a teen… and the one who says “‘pattern recognition’ is often how I describe the work of my life” on p.226. 

All of the glowing 5 star reviews on the blurb are accurate but whether the people in power or people we’ve lost to the mirror world will actually read it remains to be seen. Nevertheless, I’ll keep recommending it to anyone who’ll listen. 
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