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A review by picklestar
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
4.0
Let's say 3.5 stars
Since I've somehow found myself in a career under the 'Marketing' umbrella, but without any formal education in the field, I thought a book titled THIS IS MARKETING is probably a good place to start reading up on the topic.
And it is. This is a good, general guide to the state of Marketing today, and a good introduction into some of Godin's theories. Godin is concise, clear and engaging - I did 'read' the Audible version of the book too, which is narrated by the author. Although even as a relative newbie in the field, there were some parts that were 'revision' for me and I can see that marketing veteran might not get get much from this.
All in all, I have enough scrawled notes in the margin of my desk notebook to make this worth the read for me.
Since I've somehow found myself in a career under the 'Marketing' umbrella, but without any formal education in the field, I thought a book titled THIS IS MARKETING is probably a good place to start reading up on the topic.
And it is. This is a good, general guide to the state of Marketing today, and a good introduction into some of Godin's theories. Godin is concise, clear and engaging - I did 'read' the Audible version of the book too, which is narrated by the author. Although even as a relative newbie in the field, there were some parts that were 'revision' for me and I can see that marketing veteran might not get get much from this.
All in all, I have enough scrawled notes in the margin of my desk notebook to make this worth the read for me.