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skylit 's review for:
Applied Minds: How Engineers Think
by Guru Madhavan
(Audiobook) broad coverage of engineering marvels through history like the digital camera and invention of pampers and approach to filmmaking from the engineering mindset of Alfred Hitchcock. It covers the general idea of how engineers approach innovation and the importance of digging into a customer's unconscious needs and wants at the very beginning of planning instead of the end.