A review by austinbrrtt
Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework by Mik Kersten

3.0

I think this book is a bit overhyped. Overall, I agree with what it says, but I feel it could have been better structured to get its point across. Beyond that, it seemed to drag on, never getting to its point (although there were plenty of interesting tangential insights and examples along the way). The beginning felt like it was building up suspense for what the flow framework was, and then at some point it just switched to winding down and reflecting on the flow framework without at any point obviously stating what it was. It’s almost like it sneakily covered the details of it over a long period. I would have liked to start with the basics of what the flow framework is before all the anecdotes and details. Perhaps the diagrams were meant to show that, but I was only able to understand a few of them, after I already understood what it was trying to convey.

I did get value out of reading the book, and I’m glad I ready it, but it was not enjoyable to read, and I’m more so glad it’s over.