A review by bootman
Change: How to Make Big Things Happen by Damon Centola

5.0

I'm extremely interested in group psychology, social norms, and influence, so I picked this book up. Damon Centola did an excellent job with this book presenting some of his own research that I haven't heard from other books on the subject. I read a lot of books about making change happen, so it was refreshing to hear some new ideas, theories, and studies.