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A review by annyway47
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis, Morgan Brown
4.0
This book was a great and useful read. To be more specific:
1. Hacking Growth had a clear, logical structure and covered a comprehensive list of topics.
2. It started at the beginning: building a growth team. Why do you need one in the first place? Who should be in it? Who should lead it? etc.
3. While covering the Growth Hacking method and then each part of AARR, the author provided real cases. There was also a fictional growth team working on a fictional product to illustrate the approaches and modes of thinking to employ.
4. Reading this book sparked a lot of ideas for research and testing in my own workplace - which is the best thing of all. The book is close to what I'm working on, so it was very applicable.
Bottom line: it's a comprehensive overview if you're new to the topic, well written and to the point.
1. Hacking Growth had a clear, logical structure and covered a comprehensive list of topics.
2. It started at the beginning: building a growth team. Why do you need one in the first place? Who should be in it? Who should lead it? etc.
3. While covering the Growth Hacking method and then each part of AARR, the author provided real cases. There was also a fictional growth team working on a fictional product to illustrate the approaches and modes of thinking to employ.
4. Reading this book sparked a lot of ideas for research and testing in my own workplace - which is the best thing of all. The book is close to what I'm working on, so it was very applicable.
Bottom line: it's a comprehensive overview if you're new to the topic, well written and to the point.