elliegottlieb 's review for:

The Tipping Point by Malcolm Gladwell
3.0

Although I enjoyed Gladwell's over-arching theme of "stickiness," I felt like this was better suited to be an article in The New Yorker than a 300-page book. After about the third or fourth example of "stickiness," (Paul Revere, Blue's Clues, Sesame Street, I could go on) I began to get bored. Apparently Gladwell feels the need to reiterate his idea over and over again. I didn't see why-- I would have been happy if the book ended after the first three chapters and saved a few trees.
Undoubtedly, the idea of the book was a good one. I particularly enjoyed the chapter on Mavens, Salesmen, and Connectors; however, that idea was covered too thoroughly, and I became bored with the concept after about Gladwell's 1000000th mention of Tom Gau.
I think this book should be read in sections, once every couple of weeks, so that your eyes don't roll out of their skull after the millionth time Gladwell makes some esoteric connection between Paul Revere and teenage suicide in Micronesia.