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A review by megdom
Change: How to Make Big Things Happen by Damon Centola
3.0
Some things I learned:
- Simple contagions, like viruses, gossip, and news benefit from reach and influencers
- Complex contagions - behaviors people resist, like getting a vaccine, adopting a new technology, or making a lifestyle shift - benefit from strong ties, tightly connected networks.
- To spread behavior change and to grow a movement - like the Movement for Black Lives - repeated exposure is needed to influence change, wide bridges between networks of close ties are essential...
- The pattern, rather than the number, of connections matters
- Shift the goal from spreading information to propagating norms
- Simple contagions, like viruses, gossip, and news benefit from reach and influencers
- Complex contagions - behaviors people resist, like getting a vaccine, adopting a new technology, or making a lifestyle shift - benefit from strong ties, tightly connected networks.
- To spread behavior change and to grow a movement - like the Movement for Black Lives - repeated exposure is needed to influence change, wide bridges between networks of close ties are essential...
- The pattern, rather than the number, of connections matters
- Shift the goal from spreading information to propagating norms