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davesag 's review for:
There’s a lot to like about this book. It’s a warning. It’s a threat. But it’s way too long. The core idea, we are not Google or Facebook’s customer, nor product, but the raw materials that their products are made from, is sound and insightful. But this point is made quite early in the book and then it’s just beating the same drum over and over again. Cute terms like “big other” dilute rather than enhance the core message. The issue is we, people, are being strip mined for our behaviours which are then weaponised to manipulate us. It’s valid but assumes an infallibility of Google, Facebook, Amazon Et al that simply isn’t true. These companies only pretend to know half the stuff they’d like Advertisers to believe they know about us.
The book does however reinforce the correctness of my early choice to use Apple’s goods and services.
The book does however reinforce the correctness of my early choice to use Apple’s goods and services.