A review by lavenderlazarus
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin

1.0

I had seen Seth Godin's name and I'm open to just picking up a book to read but this was so bad it's making me rethink Godin's credibility. This is self-help for marketers. I didn't like the writing style that felt like a LinkedIn post. The advice discussed here is rebranded rules you would already know if you worked in the industry. It tries to sound profound but it's not. There's almost no practical advice here. Sure, there are some useful things discussed but it's so rudimentary and presented in such a self-aggrandizing way. And some things are just plain wrong. I'm not a fan of SEO either but writing a paragraph on it and dismissing it by saying you should just focus on making your brand important enough to search instead of doing any SEO, it was so laughably ignorant. The only thing it seems you can trust Seth Godin to do is market himself.