A review by lizjane
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

4.0

Easy to read popular psychology book that I enjoyed very much. Why do people make the decisions that they do? Why is it so hard to be the dissenting voice in a group or end a long but bad relationship? The authors discuss.

Written by brothers -- one a psychologist and the other a businessman.