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A review by digir
Contagious: Why Things Catch on by Jonah Berger
4.0
People I think should read the book; students (of marketing, advertising, business, communications, public relations) my grandma, entrepreneurs, doctors, teachers, policy makers…
Honestly, everybody trying to make influential decisions should read it. Truth is everybody CAN read the book, it feels like it was written with that goal in mind.
I’ve seen reviews on how the book isn’t academic enough and those reviews almost swayed me but I’d already bought the book.
Now, I’ve read it and I can say they were wrong.
If they’re looking for something MORE academic and EQUALLY engaging. Good luck.
But for something more academic(whatever that means to them), research papers and academic journals exist for that purpose.
This books is very evidently a product of research and experience. It is a far cry from an opinion based piece with generic advice as some reviews would have me believe.
It reiterates the importance of research and presents qualitative and quantitative data/information in an interesting and easy to understand way.
It contains actionable steps and thought guiding insight.
Just read it, you can always put it down
(after you’re done)
Honestly, everybody trying to make influential decisions should read it. Truth is everybody CAN read the book, it feels like it was written with that goal in mind.
I’ve seen reviews on how the book isn’t academic enough and those reviews almost swayed me but I’d already bought the book.
Now, I’ve read it and I can say they were wrong.
If they’re looking for something MORE academic and EQUALLY engaging. Good luck.
But for something more academic(whatever that means to them), research papers and academic journals exist for that purpose.
This books is very evidently a product of research and experience. It is a far cry from an opinion based piece with generic advice as some reviews would have me believe.
It reiterates the importance of research and presents qualitative and quantitative data/information in an interesting and easy to understand way.
It contains actionable steps and thought guiding insight.
Just read it, you can always put it down
(after you’re done)