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A review by jessicarc88
Contagious: Why Things Catch on by Jonah Berger
5.0
The movie Inception blew my mind. This book had the exact same effect. First, this book made me realize the STEPPS (haha!) that I need to take if I ever want to his 1,000,000 views on Youtube (a current goal of mine--after that many views you make money). So not only is it useful in my personal life (it would also be very useful in advertising or marketing) but it helped me realize the way I act as an effect of what I encounter in my daily life.
For example: My roommates and I buy a lot of special edition Birthday Cake flavored Oreos. Yes, they're good. But why do I buy them literally ever single time I see them? Because they have Social Currency ("OMG have you tried the birthday Oreos? So delicious! They taste just like funfetti frosting!), several Triggers (dessert, food, Oreos, cookies, birthdays, special editions) and Stories (the thrill of the chase, because we literally tell everyone what store we last saw them at because we can never find them). Most importantly, I realized that part of the Social Currency category with birthday Oreos is that they're a special edition, and thus the last bag I bought could be the last bag I ever eat. I continue to buy them because I'm afraid I'll never be able to have them again. I don't usually buy other Oreos because, hey, they're always there.
This book is literally changing my life and opening my eyes to things that I had never before thought to think of. I was very, very impressed with this book. I cannot stress that enough.
Also, I feel like this book carries a lot of Social Currency, Triggers, Emotions, Public Visibility and Practical Value. I feel so hip to have read it and to be able to share it with all of my friends.
I received this book for free from the Goodreads First Reads program (and I'm thrilled about it!).
For example: My roommates and I buy a lot of special edition Birthday Cake flavored Oreos. Yes, they're good. But why do I buy them literally ever single time I see them? Because they have Social Currency ("OMG have you tried the birthday Oreos? So delicious! They taste just like funfetti frosting!), several Triggers (dessert, food, Oreos, cookies, birthdays, special editions) and Stories (the thrill of the chase, because we literally tell everyone what store we last saw them at because we can never find them). Most importantly, I realized that part of the Social Currency category with birthday Oreos is that they're a special edition, and thus the last bag I bought could be the last bag I ever eat. I continue to buy them because I'm afraid I'll never be able to have them again. I don't usually buy other Oreos because, hey, they're always there.
This book is literally changing my life and opening my eyes to things that I had never before thought to think of. I was very, very impressed with this book. I cannot stress that enough.
Also, I feel like this book carries a lot of Social Currency, Triggers, Emotions, Public Visibility and Practical Value. I feel so hip to have read it and to be able to share it with all of my friends.
I received this book for free from the Goodreads First Reads program (and I'm thrilled about it!).