A review by deedoo
Cheap: The High Cost of Discount Culture by Ellen Ruppel Shell

1.0

I found it very hard to get into this book. I could not finish it as my tag shows. I don't know what I was expecting exactly, but this was not it. I got to the middle of chapter 4 (I think) and started flipping through looking for something that wasn't super dry history of how Woolworth or Sears Roebuck etc. started and continued to make money. I get that part of the problem with "the high cost of discount culture" has to do with how and why people started creating these discount stores. I was hoping for more of a discussion on why people choose cheap and maybe that was coming up in another chapter but I wasn't having a good time climbing through the dreary history of early corporate America.

tl;dr
People want money and do anything they can to keep money. The end.