A review by dumblydore
Really Good Logos Explained: Top Design Professionals Critique 500 Logos and Explain What Makes Them Work by Rian Hughes, Margo Chase, Ron Miriello, Alex W. White

5.0

This book is one of my favourites, as it's not just a reference for inspiring logos but it really explains what makes a good logo (as the title suggests). Four professionals with a lot of experience in the logo game provide honest and mostly informative opinions on selected logos. I appreciate the critique that a lot of the logos get, particularly in the minor details that non-designers will not notice, but designers should certainly be aware of. Of course, much of the comments are subjective but I think it's safe to say that a really good logo will transcend these personal opinions and stand out among the rest.

Got a good kick out of the "Not-So-Good Logos, Explained" chapter, but would have definitely loved to see more. Guess that's that unabashed pleasure in witnessing the horrific. I'm ashamed to admit that I've been guilty of committing some of the crimes mentioned in said chapter, but I've long learnt to be more scrupulous and perceptive.

Also love how Margo Chase and Alex White included the Batman (of Burton's film franchise) logo as one of their favourites. It certainly is a classic.