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A review by dknippling
The Boron Letters by Bond Halbert, Gary Halbert
4.0
A collections of letters from famed direct-mail copywriter Gary Halbert, written from prison to his son Bond.
The Boron Letters are an excellent set of marketing instructions that also to happen to give life advice (the first letters are about exercise and diet). I felt like they had a lot of decent ideas, but the real benefit of them is studying them the way that Halbert recommends that marketers study direct mail letters and ads. I didn't write these out by hand, but typed them in and studied the structure of how he worked to convince his son to start exercising, studying marketing, change his perspective on how he thinks about selling, etc. These letters are structured *very* well, with a structure that changes as the series goes on.
Unfortunately by the end of the series I was going, "So he was always going to have ended up in prison at some point." I'd take the actual advice in the letters with a grain of salt; Halbert seems very insisting on his way or the highway and never really presents any other options or perspective. They're a bit racist and sexist as well.
Recommended if you're working on your marketing skills, but take 'em with a grain of salt.
The Boron Letters are an excellent set of marketing instructions that also to happen to give life advice (the first letters are about exercise and diet). I felt like they had a lot of decent ideas, but the real benefit of them is studying them the way that Halbert recommends that marketers study direct mail letters and ads. I didn't write these out by hand, but typed them in and studied the structure of how he worked to convince his son to start exercising, studying marketing, change his perspective on how he thinks about selling, etc. These letters are structured *very* well, with a structure that changes as the series goes on.
Unfortunately by the end of the series I was going, "So he was always going to have ended up in prison at some point." I'd take the actual advice in the letters with a grain of salt; Halbert seems very insisting on his way or the highway and never really presents any other options or perspective. They're a bit racist and sexist as well.
Recommended if you're working on your marketing skills, but take 'em with a grain of salt.