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A review by alfsan
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
5.0
5 stars?
Funny, interactive, to the point and concise (which is not the same as short).
I'm in the marketing & brand building business and I feel the book's tips, advices and descriptions of current social media platforms are spot on, even if it was written 3 years ago in 2013.
He also constantly stresses a very compelling point : effort. .. nothing comes easy, even with unlimited budget we can't buy anymore the attention of our customers. We have to make the strong effort to communicate with them in rhe native tongue of the social platform.
Worth your time either if you are the CMO of P&G or the owner of a local convenience store.
Funny, interactive, to the point and concise (which is not the same as short).
I'm in the marketing & brand building business and I feel the book's tips, advices and descriptions of current social media platforms are spot on, even if it was written 3 years ago in 2013.
He also constantly stresses a very compelling point : effort. .. nothing comes easy, even with unlimited budget we can't buy anymore the attention of our customers. We have to make the strong effort to communicate with them in rhe native tongue of the social platform.
Worth your time either if you are the CMO of P&G or the owner of a local convenience store.